Rare Beauty is breaking down unrealistic standards of perfection. ​

This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.

A Note From Our Founder I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.

“Being rare is about being comfortable with yourself. I've stopped trying to be perfect. I just want to be me.”